Exhibition and Multimedia Applications

Author: Wang Zheng
Publisher:
Publish Date: 2005-04-01
Features: The exhibition industry is constantly innovating in terms of content, methods, tools, and approaches, which accordingly places high demands on professionals in the field. The development of high technology has made it clear that the existing workforce, both in terms of quantity and quality, cannot keep up with the rapid changes in the exhibition industry. There is a significant talent shortage, especially for those who understand and are familiar with the application of multimedia technology. While multimedia is a new technology, everyone is still exploring how to better utilize it in exhibitions. This book introduces the global status of the exhibition industry, the relationship between exhibitions and the new economy and new technologies, as well as the fundamentals of multimedia information and technology in exhibitions, the multimedia equipment used, multimedia creation systems, application systems, and the application of multimedia in exhibitions. This book can serve as a teaching material for majors such as exhibitions, tourism, hospitality, and advertising, and can also be used as a reference for related professionals.