Cultural Giant: A Study of Contemporary American Cultural Industry

Author: Li Huailiang Liu Yuedi
Publisher:
Publish Date: 2005-04-01
Features: Contemporary Cultural Industry Series is a premium theoretical book series on the cultural industry pioneered by Guangdong People's Publishing House in China. Edited by Professor Jin YuPU, a leading expert on cultural industry issues in China, the series boasts an outstanding author lineup, featuring experts and scholars from various research fields of the cultural industry. With a high perspective, the series emphasizes the need to rerecognize culture as a productive force while not stopping there. The Preface of the series explicitly states: "Development can ultimately be defined by the cultural concept, and the prosperity of culture is the highest goal of development." "The competition of the future world will be a competition of culture and cultural power." "Cultural policies of the future century must face and adapt more to the rapidly developing needs." It argues that this understanding of culture will comprehensively change our attitude towards the development of the contemporary cultural industry. It believes that the current development of the cultural industry in China faces unprecedented historical opportunities and challenges, and the future development of the cultural industry holds immense potential and business opportunities. We must apply the successful experience of economic reform to carry out cultural system innovation. It points out that there is currently an asymmetry or imbalance between China's economic system reform and cultural system reform. Economic development has entered a new stage, but cultural system reform is lagging or severely lagging. The strategic adjustment of the economic structure is unbalanced with the cultural industry, requiring a strategic adjustment of the cultural industry structure. And the strategic adjustment of the cultural industry structure inevitably requires cultural system reform. The topics and arguments of this series are based on the above high-standard understanding of culture and the cultural industry. The books published include Creative Era's Chinese Cultural Industry, Cultural Behemoth—Contemporary American Cultural Industry Research, Contemporary International Cultural Trade and Competition, Cultural Industry Development and National Cultural Security, National Interest and Cultural Policy, Cultural Industry Competitiveness. The topics cover the current situation and countermeasures of the national cultural industry, theories and practices of the cultural industry in Europe and America, contemporary international cultural trade, national cultural interests and security, and cultural industry competitiveness. These works either pursue innovation in concepts and theory; or look globally to explore the successful experiences of the global cultural industry; or link theory with practice to propose countermeasures for cultural industry development. The publication of this series can enhance our understanding and thinking about culture and the cultural industry, and has a guiding role in China's cultural construction and cultural industry development. Cultural Behemoth—Contemporary American Cultural Industry Research, edited by Li Huailiang and Liu Yuedi, conducts an in-depth and detailed exploration and analysis of the American cultural industry. The book divides the cultural industry into categories and studies different cultural industries such as the film industry, broadcasting and television industry, popular music industry, animation industry, and publishing industry in the United States, with ample data and fair arguments, providing great reference value for understanding the current state of the American cultural industry. At the same time, the book is rooted in the realities of China, starting from the development of China's cultural industry after joining the WTO, actively absorbing the successful experiences of the American cultural industry, learning from other people's experiences, and striving to make use of them, proposing unique insights into where the Chinese cultural industry should go.