Creative Director

Author: Cheng Aixue
Publisher:
Publish Date: 2005-04-01
Features: "Company Executive Practical Handbook" is based on the realities of Chinese enterprises and incorporates new trends and theories in international business management, combining classic MBA textbooks and case studies. It comprehensively elaborates on the basic quality requirements, responsibilities, authorities, and tasks of various senior management positions, provides a detailed introduction to the operational procedures and practical operations of related positions, and addresses various potential issues encountered in the management process. The unique feature of this series lies in its condensation of core MBA course content tailored to different positions, offering actionable methods and procedures based on practical needs. Whether for in-service managers or emerging leaders, it provides systematic theoretical guidance to enhance foresight and decision-making capabilities, injecting new vitality into enterprise management. This enables the development of core competitiveness in the market, fulfilling responsibilities and missions. Compared to the numerous management books and university MBA textbooks available, the most distinctive value and feature of this series is its practicality and operability: concise, to the point, and systematic. Thus, it can serve as both a reference book for senior managers to broaden their horizons, expand their knowledge, and improve their competencies, and as an essential supplementary textbook for MBA education. Additionally, it serves as a practical manual for senior managers. We believe this series will lead management professionals into a new realm. Aspiring managers will achieve new breakthroughs in their knowledge growth and guide their employees to create new glories.