Project Director

Author: Cheng Aixue
Publisher:
Publish Date: 2005-04-01
Features: This series of books is based on the practical experience of Chinese enterprises, incorporating the latest trends and concepts in international business management. It combines classic MBA textbooks and typical cases to comprehensively elaborate on the basic quality requirements, responsibilities, authorities, and tasks of various senior management positions. It provides a detailed introduction to the operational procedures and practical operations of related positions, as well as answers to various potential issues encountered in the management process. The distinctive feature of this series lies in its condensation of the core content of MBA courses according to different positions and providing actionable methods and procedures based on practical needs. Whether you are an in-service manager or a potential manager, you can gain systematic theoretical guidance, enhance your foresight and decision-making abilities, inject new vitality into enterprise management, and thereby build the core competitiveness of the enterprise in the market competition to fulfill your responsibilities and mission. Compared to the numerous management books and university MBA textbooks, the most prominent value and feature of this series is its practicality and operability: concise, to the point, and systematic. Therefore, it can serve as a reference book for senior management to broaden their horizons, expand their knowledge, and improve their qualities, as well as an important supplementary teaching material for MBA education. At the same time, it is also a practical manual for senior management. We believe that this series will take business managers into a brand-new realm, and ambitious managers will achieve new breakthroughs in their knowledge growth and lead their employees to create new glories.