Market Director

Author: Cheng Aixue
Publisher:
Publish Date: 2005-04-01
Features: "Company Executive Practical Handbook" is based on the realities of Chinese enterprises, incorporating new trends and theories in international business management, as well as classic MBA textbooks and case studies. It comprehensively elaborates on the essential qualities, responsibilities, and tasks required for each senior management position, provides detailed introductions to the operational procedures and practical applications of various related roles, and addresses potential issues that may arise during the management process. The distinctive feature of this series lies in its condensation of core MBA curriculum content tailored to different positions, offering actionable methods and procedures based on practical needs. Whether for in-service or aspiring managers, it provides systematic theoretical guidance to enhance foresight and decision-making skills, injecting new vitality into enterprise management. This, in turn, helps build a company's core competitiveness in the market, fulfilling its responsibilities and mission. Compared to the myriad management books and university MBA textbooks available, the most prominent value and characteristic of this series is its practicality and operability: concise, to the point, and systematic. Thus, it can serve as both a reference book for senior executives to broaden their horizons, expand their knowledge, and improve their competencies, and as an important supplementary textbook for MBA education. Additionally, it serves as a practical guide for senior executives. We believe this series will take business managers into a new realm, and ambitious managers will achieve new breakthroughs in their knowledge growth, leading their employees to create new glories.