General Manager

Author: Cheng Aixue
Publisher:
Publish Date: 2005-05-01
Features: "Company Executive Practical Handbook" is based on the realities of Chinese enterprises and incorporates new trends and theories in international business management. It combines classic MBA textbooks and case studies to comprehensively elaborate on the basic quality requirements, responsibilities, authorities, and tasks of various senior management positions. It provides a detailed introduction to the operational procedures and practical operations of related positions, as well as answers to various potential issues encountered in the management process. The distinctive feature of this series lies in its condensation of core MBA course content tailored to different positions, offering actionable methods and procedures based on practical needs. Whether for in-service managers or emerging leaders, it provides systematic theoretical guidance to enhance foresight and decision-making capabilities, injecting new vitality into enterprise management. This, in turn, helps build a company's core competitiveness in the market, enabling the fulfillment of responsibilities and missions. Compared to the myriad management books and university MBA textbooks, the most prominent value and feature of this series is its practicality and operability: concise, to the point, and systematic. Thus, it can serve as both a reference book for senior managers to broaden their horizons, expand their knowledge, and improve their competencies, and as an important supplementary textbook for MBA education. Additionally, it serves as a practical guide for senior managers. We believe this series will take business managers into a new realm, and ambitious leaders will achieve new breakthroughs in their knowledge growth, leading their employees to create new glories.