China Famous Brand Enterprise Management Bible - Haier Management (Full Four Volumes)

Author: None
Publisher: Yanbian People's Publishing House
Publication Date: 2002-10-01
Features: Great companies are not born, but built. — Zhang Ruimin
China Central Television, People's Daily, Associated Press, Reuters, and other 300 global media reported the publication of this book.
A domestic enterprise that has taken Chinese management to the world, Haier Management is a monumental work that concludes the 20-year achievements of Chinese enterprise management during the reform and opening-up. Leaders of the Communist Party of China such as Jiang Zemin, Li Peng, and Hu Jintao, global media like Fortune and The Wall Street Journal, world-renowned academic institutions like Harvard University and Cambridge University, and global giants like General Electric, Panasonic, and LG are all paying attention to this Chinese star enterprise.
The "Haier Phenomenon" that shocked the world
Haier is a miracle that emerged in 20th-century China. A small factory with a loss of over a million yuan transformed into an internationally renowned corporate group in just 16 years, achieving annual sales of 40.6 billion yuan. Haier made many people around the world pay attention to its brand, use its products, accept its services, embrace its cultural philosophy, and study its management experience. The growth of Haier is a rare case in the history of Chinese and even world economic development.
The Legend of Zhang Ruimin
Zhang Ruimin has become a symbol of China's business self-renewal and its embrace of global economic challenges. — The New York Times (USA)
Having more entrepreneurs like Zhang Ruimin who cherish time as if it were gold, China will surely play a more significant role in the global economy in the near future. — Business Week (USA)
Zhang Ruimin is a modern-minded president who has turned a struggling company into a winner in the business war by leveraging ancient Chinese philosophical thought. — Fortune (USA)
In 2001, Fortune (USA) named Zhang Ruimin the "2001 Chinese Business Leader," and he was featured on the cover of the magazine.
Haier Honor Roll
In 1998, the Haier production model was included in Harvard Business School's case studies, and Zhang Ruimin spoke at the Harvard lecture hall.
In 1998, Home Appliances magazine (USA) ranked Haier as the fastest-growing enterprise in the global home appliance industry (the only Chinese company selected).
In 1998, The Financial Times (UK) ranked Haier as the seventh most credible company in the Asia-Pacific region.
In 1999, Zhang Ruimin, CEO of Haier, was named one of the "Top 50 Asian Business Figures" by Business Week (USA).
In 2000, Fortune (USA) named Haier as the "Best Operating Company in the World" (the only recipient from the Asia-Pacific region).
In 2002, Haier was selected by Business Week (USA) as one of the "Top 10 Most Innovative Companies in the World."
Lessons from the Haier Model for Chinese Enterprises
The impact of Haier's success on Chinese enterprises is unprecedented. Under China's current social, economic, and cultural conditions, Haier has created a successful enterprise management mechanism with Chinese characteristics, which has undoubtedly become a model for Chinese companies. Corporate culture, quality management, talent concepts, brand strategies, innovation strategies, service philosophy, expansion methods, and internationalization strategies will also become lessons for later generations to learn from and take inspiration from.
The Haier Management Myth
Haier Goes Global: Transform Yourself into a Wolf Before the Wolf Eats You
- 1984: Introduced German technology to build the Haier brand.
- December 1996: Haier Indonesia Co., Ltd. was established, marking the first time Haier achieved cross-border operations.
- March 2000: The Haier Industrial Park in the United States was completed and put into production.
- June 2001: Haier successfully acquired an Italian refrigerator factory.
- January 2002: Haier formed an alliance with Japanese Sanyo.
- May 2002: The first washing machine rolled off the production line at the Haier Industrial Park in Pakistan.
Haier's Secret: Haier's Internationalization is Haier's Localization
- Employee Localization: Hiring only local employees.
- Design Localization: Tailoring solutions to local conditions and people.
- Manufacturing Localization: Producing Haier refrigerators globally.
- Marketing Localization: Establishing 40,000 marketing outlets in four years.
- Cultural Localization: Integrating and motivating expatriate employees with a sense of.
Haier in Action: Always Competing with the Best
- Entering the International Market: Competing with top players.
- Attacking Supermarket Giants like Walmart: Two-year battle to success.
- Entering the European Market: Winning with speed.
- Capturing Market Share: Starting with the easy targets first.
Haier is the Sea: Continuously Innovating and Rebuilding
- Innovation: Creating markets based on customer needs.
- Speed: Developing a new product in 17 hours.
- Customization: Turning refrigerator patterns into blue skies and white clouds.
- Rebuilding: Adjusting organizational structures eight times a year.
- Goal: Becoming a globally renowned world brand.