Book marketing

Author: Wu Qiuqin Li Chen Li Chen Wu Qiuqin
Publisher:
Publish Date: 2004-11-01
Features: Marketing Frontier Series. This book comprehensively describes the entire book marketing process, including marketing environment analysis, reader behavior analysis, market research, marketing strategy, target market selection, marketing mix, as well as marketing planning, organization, and control. It also specifically introduces book market segmentation and positioning, book marketing strategy, book retailer decision-making, and various book promotion methods. Meanwhile, during the writing process of this book, a large amount of data, examples, and case studies from the book industry both domestically and internationally were selected to illustrate the principles of practical book marketing. The target readers of this book are mainly professionals engaged in book publishing and distribution, as well as scholars and students in the field of book publishing and distribution.