Customer communication is value.

Author: Fan Yunfeng
Publisher:
Publish Date: 2005-04-01
Features: Communication is essential in life, and it is even more crucial in marketing. Life is essentially marketing, and marketing is also life. Moving from marketing theory and the evolution from 4Ps to 4Cs represents a shift in how businesses manage and operate in the market. Whether it's the introduction of new products, the launch of advertising and promotional campaigns, or negotiations, the ultimate goal is to convey corporate information to the target audience, communicate the company's intentions, and engage in effective communication with customers to complete the exchange of products or services. This book teaches you how to communicate, how to effectively interact with customers to create value.