Make a profitable dealer

Author: Fan Yunfeng
Publisher:
Publish Date: 2005-04-01
Features: This is a toolbook tailor-made for distributors in China! Distributors are the "backbone" of the marketing channel; they serve as the bridge for the exchange of commodity value and have always played an extremely important role in the circulation of goods. They represent a crucial link. Distributors should rightfully hold their own position in the commodity circulation channel. "No general has an unchanging strategy, and no water flows in a fixed pattern." With the continuous changes in the marketing environment; the flattening of distribution channels, the dominance of terminals, direct sales by manufacturers, manufacturer-owned chains, supermarkets, and big-box stores—these concepts constantly fill our ears and eyes. Of course, the greatest impact is on the hearts of distributors. The ranks of distributors are becoming increasingly crowded, and a series of changes have shrunk their survival space, making it harder and harder to do business. How can they continue to survive and develop? How can they become profitable distributors? This book delves deeply into success and failure cases of distributors, fully understanding their perspective. It is a book that helps distributors build a new image and can be said to be a must-read for any distributor.