Public Sports Relations

Author: Pan Xiaojue, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: The Sports Economics and Management Series is developed based on the strong interdisciplinary research team and faculty resources in sports science and management at Shanghai University of Sport, as well as its radiating influence. It involves influential and specialized teachers from across the country in the field of sports economics and management to contribute to the writing. Professor Hu Aiben, a Ph.D. supervisor, serves as the Director of the Editorial Committee and the Chief Editor of the series. Contributing institutions include Shanghai University of Sport, Fudan University, Shenyang University of Physical Education, Liaoning University, Xi'an University of Physical Education, Shanghai Normal University, and others.
Book Positioning: Primarily targeted at students in sports economics and management, social sports, and sports MBA programs in higher education institutions, while also catering to training and on-the-job training for cadres at various levels. Suitable for undergraduate textbooks and junior college use. This series is part of Fudan University Press · Sports Economics and Management, and the entire book includes: Introduction, The Constituent Elements of Sports Public Relations, Principles of Sports Public Relations, Major Public Relations in Sports Public Relations, Planning of Sports Public Relations, Practical Skills in Sports Public Relations, Dedicated Institutions and Personnel Qualities in Sports Public Relations, and An Overview of Classified Sports Public Relations, totaling 8 chapters. Each chapter is followed by relevant links and review questions, making it highly practical for students to broaden their horizons and master real-world cases. It is a sports economics and management textbook with fresh content and innovative concepts.
Target Audience: Students in sports economics and management, social sports, and sports MBA programs in higher education institutions; cadres in various sports management agencies, sports organizations, and sports industry training programs.