Travel Marketing Planning Theory and Practice

Author: Xiong Yuanbin (Editor-in-Chief), Wu Heng, Xiong Kai, Li Shuannan (Associate Editors)
Publisher:
Publish Date: 2005-01-01
Features: This book is one of the series textbooks for tourism management in the 21st century. The topic selection of this textbook is extensive and closely aligns with the teaching guidance plan for tourism management majors issued by the Ministry of Education. The textbook emphasizes the combination of theoretical elaboration and case studies. It takes into account the practical needs of the development of the tourism industry both domestically and internationally, while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism industry development. It systematically summarizes the current research status and achievements in the field of tourism, points out future research literature for different content areas, and focuses on making it easy for readers to grasp the theory and methods of research while also cultivating skills. It reflects the characteristics of being systematic, innovative, forward-looking, and practical. This book can be used as a teaching material for tourism management majors in higher education institutions, as well as a reference for higher vocational education, self-study examinations, vocational training, or related majors.