Pharmaceutical Marketing Research: Applications and Cases

Author: Hou Shengtian
Publisher:
Publish Date: 2005-02-01
Features: This book adheres to the principle of "classic theory combined with national conditions; focusing on practicality, and explaining in a simple yet profound manner." It is based on the current status of domestic pharmaceutical and health product enterprises, emphasizing advanced and effective practical theories, skills, and methods. It is beneficial in helping readers solve practical problems and quickly improve their personal work capabilities and organizational performance.