Retail business profit model

Author: Huang Anmin / Wang Junzhi / Wang Xiaoxu (editors)
Publisher:
Publish Date: 2005-01-01
Features: Based on the experience of extensive enterprise surveys, this book broadly categorizes the retail industry into convenience specialty models, professional operation models, supermarket self-service models, brand specialty models, chain operation models, warehouse-store integration models, super-profit models, direct marketing models, and online marketing models. It summarizes the success secrets of retail enterprises from a new perspective. To avoid being a "theoretical" academic work, the book minimizes theoretical discussions and focuses on analyzing successful cases, emphasizing practical skill guidance and specific operational management. It is expected to contribute significantly to the practitioners of retail enterprises. Some people say: "There is no fixed method in literature, and no fixed model in enterprises." Indeed, there is only one Walmart, and Walmart cannot be replicated. However, from a different angle, "Walmarts" can be replicated. We can identify excellent genes suitable for our retail format from the classic profit strategies of "Walmarts."