Discovery of Target: Whole-Process Operational Practice of Enterprise Strategic Planning

Author: Lin Yougang and Zhang Juqin
Publisher:
Publish Date: 2005-01-01
Features: This book takes the perspective of enterprises and introduces, from a practical level, how to conduct successful strategic planning, targeting managers in companies. The chapter arrangement is as follows: Chapter 1 introduces what strategy, strategic management, and strategic planning are, helping managers establish a systematic conceptual understanding of strategy, strategic management, and strategic planning, providing a solid foundation for planning work. Chapter 2 introduces a very important model in planning—the three-axis model of strategy. This model helps strategic planners build an overall framework for strategic planning. Chapter 3 introduces the value-based business competitive system, i.e., how to use the business competitive system model based on Porter's value chain to think about the construction of corporate competitiveness, enabling companies to understand how to engage in competition. Chapter 4 explains how enterprises can successfully carry out strategic planning work and achieve good results in terms of organizational processes, including how to formulate strategic plans, the different tasks that personnel at various levels in the company should undertake in strategic planning, and specific organizational processes. Chapter 5 is the key content of the book, detailing how to develop strategic planning proposals, including the content framework that a strategic planning report should contain. Chapter 6 introduces how enterprises can establish their own strategic planning organizational system, making it clear that strategic planning is not a short-term or phased task but a long-term effort that should be considered from the perspective of establishing a complete organizational system. Chapter 7 lists the complete strategic planning proposals of several famous companies, aiming to allow managers to gain a comprehensive and in-depth understanding of what a strategic planning proposal includes, or how to write a comprehensive and thorough strategic plan report through the study of specific cases.