Electronic commerce

Author: Compiled by China Mechanical Industry Education Association
Publisher:
Publish Date: 2002-08-01
Features: This book is divided into 13 chapters, mainly including three parts: basic knowledge of e-commerce, basic operations of e-commerce, and e-commerce applications. Chapters 1-5 cover the basic knowledge, introducing fundamental concepts of e-commerce, the operating environment of e-commerce, network technologies, electronic data interchange (EDI) as the core technology of e-commerce, and security technologies. Chapters 6-9 focus on basic operations, covering browsing and searching for e-commerce information, writing, sending, receiving, replying, and forwarding emails, creating e-commerce websites, and web page design. Chapters 10-13 deal with e-commerce applications, including online sales, electronic payments, online advertising, and the implementation strategies and solutions for e-commerce. The book emphasizes improving students' hands-on skills, ensuring the scientific rigor, advancement, practicality, and relevance of its content, aiming for clarity, gradual progress, and practical application. The book is accompanied by exercises and computer and online experiments.