Creativity and New Product Development Ideas and Examples

Author: Liang Guiming et al.
Publisher:
Publish Date: 2005-01-01
Features: This book primarily introduces two characteristics of creativity studies: the growth points of scientific innovation, the conditional nature of knowledge, and the dual nature of thinking. It also presents 16 models for transforming non-creative thinking into creative thinking; 100 ideas for developing new products; the decryption of 7 "everyday encounters" in the broad sense of invention and discovery; an analysis of 54 cases of creative ideas and methods behind major world inventions; applied examples of product development; innovative management of new product development; the "coolest" inventions of 2003; and an introduction to TRIZ methods. This book is suitable for students and faculty in industrial design and related fields of creativity studies, technical personnel in new product development units, researchers in scientific research institutions, and business managers.