E-commerce case

Author: (Canada) Newson (Editor) / Jiang Jinhu / Wang Kuanliang, etc.
Publisher:
Publish Date: 2005-01-01
Features: E-commerce is an emerging discipline that emerged with the "new economy." Its research scope is extensive and its concepts are abstract. Some viewpoints are even yet to be concluded to this day, let alone the few teaching cases available. How many of the businesses that surged like a bubble ultimately succeeded? And where lies the secret of their success? This book selects 16 typical cases from the (Ivey Business School) case collection in Canada, guiding readers to analyze the business model and key growth drivers of a "com" company. These 16 cases cover a wide range of business sectors, from small to large, including printing, cosmetics, insurance, auctions, medical supplies, and more than ten other fields. They are vivid, realistic, and thought-provoking. Not only are they a valuable reference for entrepreneurs, but they also provide insights for scholars studying this emerging discipline.