Crossing the Minefield: How to Avoid 108 Mistakes in Insurance Marketing

Author: Zhang Zegui
Publisher:
Publish Date: 2005-01-01
Features: Through long-term observation and research, the author of this book, based on the actual work and life of insurance sales representatives, has listed a total of 108 bad habits and behaviors in terms of behavioral philosophy, sales practice, workplace cultivation, and life habits. It is precisely these bad habits and behaviors that have led to our low success rates. This book serves as a behavioral code for life insurance sales personnel, allowing everyone to use it as a mirror to examine their own behavior and adjust their attitudes. At the same time, team leaders at all levels can use it to help and guide employees at various levels by combining their performance with the corresponding content. This book can also be used as a morning meeting tool for trainers and supervisors, where everyone can study together and correct their behavior. Additionally, non-insurance sales personnel can also learn from this book useful things for their own growth and progress.