Ad Creative Tutorial

Author: Wang Jian
Publisher:
Publish Date: 2004-11-01
Features: Advertising Excellence Teaching Material: The major feature of this book is the organization and analysis of the entire process of advertising creativity under the guidance of innovative thinking. Based on extensive materials and over 600 images, the book delves into the cultural significance of advertising creativity in the new economy era, the blood ties between advertising creativity and national culture, and the forms of advertising creativity in different cultural contexts. The author directly explores the relationship between advertising creativity and consumer psychology.