New Strategic Marketing (Second Edition) - The Only Marketing System for Success: The Only Marketing System for Success (Second Edition)

Author: Stephen E. Heiman
Publisher:
Publish Date: 2004-01-01
Features: In the face of rapidly changing business-to-business sales practices, this newly updated classic offers many new case studies and new competitive strategies. You will also see some highly distinctive questions that are compiled from the seminars held by Miller Heiman for several internationally renowned companies and organizations. Bosch Management Library 2. Over 1,000,000 copies of Global Sales. World marketing expert Stephen E. Heiman's newly published work is hailed as one of the "Top 10 Must-Read Marketing Books" by the global marketing industry and is listed as a designated training curriculum by thousands of multinational companies worldwide. This is a powerful work that sparked a revolution in marketing. In 1985, the publication of a book completely changed the way sales and marketing were conducted. That book was Strategic Marketing. In this book, the author abandoned traditional control strategies and instead emphasized the "process" concept of marketing. At the same time, the book introduced the idea that "selling is a partnership" and introduced a highly influential concept over the past decade—the win-win. The impact of this win-win concept quickly became apparent, helping the little-known company that created the Strategic Marketing idea—Miller Heiman—rise to become a global leader in marketing development. The company's clients include many internationally renowned companies and organizations, nearly all of which are among the Fortune 500 large enterprises and corporate groups. Today, Strategic Marketing has been completely revised and updated, presenting itself to the world in its new form, New Strategic Marketing. Through this book, we believe it will guide many companies to success in the new era.