The Magic Cube of Marketing: New Solutions for Database Marketing

Author: Yang Changyu, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: Marketing – The goal of marketing is the customer! Once, someone thought marketing was just advertising, but when people see your advertisement, they're thinking about other things. So never make customers think; instead, make them take action. Master the actions of your customers, think of what they need before they do, and present what they want when their desire transforms into a real need. This is the realm of marketing! How can you achieve this realm? There are many marketing methods, but what is the most successful and efficient one? The combination of different marketing methods will produce different effects! How can you quickly and accurately turn your marketing magic cube? The answer is in your hands! If you want to lead this digital age, you must fully understand the Internet, so you can accurately predict what the online lifestyle means for your industry. – Bill Gates
We want to obtain customer records, their historical transaction data, understand what they like and dislike, and enable them to connect with us anywhere in the world. – Bruce Rosenberg, Vice President of Hilton
Traditional marketing often triggers competitive responses from rivals, weakening promotional effects. In contrast, database marketing is more discreet and generally does not attract competitors' attention, making it easier to achieve desired outcomes. Today, many well-known companies have adopted this modern marketing approach as a secret weapon in fierce market competition, helping them establish a strong foothold in the market. As the leaders of companies committed to maintaining close ties with consumers believe, nothing is more important than having loyal customers, and retaining existing customers is more convenient and cost-effective than acquiring new ones. Therefore, using a database marketing model to maintain ongoing communication with consumers can strengthen emotional bonds and enhance the ability to resist external competitive pressures.
This book analyzes this marketing model, which differs from traditional concepts, and lists related marketing strategies, helping business leaders to strategize effectively. "Beneficial to read from the first page," we believe that applying database marketing in your business will make everything flow effortlessly.