The Business Strategies of the World's Five Major Media Groups

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-02-01
Features: "The Business Strategies of the World's Five Major Media Groups" is designed to meet the needs of China's media industry development. This book introduces the successful development journey and business strategies of five world-class media industry groups, including Time Warner, Disney, Bertelsmann, Viacom, and News Corp. It primarily analyzes the current status of these five media groups and the business strategies they adopted during their development process, providing references for China's media industry enterprises.
Chapter 1: Introduction; Chapter 2: AOL—The Business Strategies of Time Warner; Chapter 3: The Business Strategies of Disney; Chapter 4: The Business Strategies of Bertelsmann; Chapter 5: The Business Strategies of Viacom; Chapter 6: The Business Strategies of News Corp; Chapter 7: The Implications of the Five Media Groups for China's Media Industry.