Company brand management

Author: Miao Yu
Publisher:
Publish Date: 2001-03-01
Features: Editor's Recommendation: This book is one of the "Company Practical Series - Advertising War." It uses over 100 classic cases to analyze the entire process of practical operations, step by step, introducing the company's brand management strategy. The book has a clear structure, vivid content, rich cases, and easy-to-understand explanations, making it scientific and practical. It provides a comprehensive and detailed reference for enterprises.