Samsung: First Principle: First Principle

Author: Jiang Yali
Publisher:
Publish Date: 2004-11-01
Features: Tells the cultural stories of world enterprises, featuring renowned economists, outstanding entrepreneurs, and famous experts as advisory board members. From a small trading company half a century ago to ranking 55th on the 2004 Fortune Global 500 list, Samsung has undoubtedly created a myth in the history of global enterprises. "Do it or leave it," "Everything except family must change" are the guiding principles of this myth's creator—Samsung Group President Lee Byung-chul. It is precisely with this spirit of bold innovation and a distinctive personality of always striving that Samsung has grown into another giant in the international electronics market. This book showcases Samsung's excellent corporate culture and humanistic care through authentic cultural concepts and 31 classic corporate culture stories.