Contemporary Economic Psychology

Author: Yu Wenzhao
Publisher:
Publish Date: 2004-10-01
Features: Since the 1990s, the author has led graduate students (master's and doctoral) to explore this new interdisciplinary field—economic psychology. After years of exploration and empirical research, the theoretical foundation, methodology, and research methods of this discipline have become increasingly mature. The graduate students supervised by the author have achieved fruitful results in this field, gradually forming a theoretical framework of Chinese economic psychology that has been effectively applied in practice. When reading this book, readers should keep in mind a central theme: psychological variables should be incorporated to explain economic phenomena in human society in a complete and effective manner. In recognizing various economic phenomena, humans exhibit irrationality, with cognitive and behavioral biases. In a market economy, people can also profit from irrationality and cognitive and behavioral biases. The book is divided into ten chapters. It is hoped that this book will provide guidance and assistance to practitioners in the field of social security. Due to space limitations, the content related to consumer economic psychology and behavior will be elaborated in detail in the book "Consumer Psychology."