Return to Core (Second Edition) (Second Edition)

Author: Chris Zook
Publisher:
Publish Date: 2004-10-01
Features: Let's end the debate over whether diversity or specialization is better. The research and hard facts from the authority on corporate growth strategy, Chris Zook, have shown me that the only way to break through growth stagnation is to follow the core-ration strategy proposed in the book—return to your core business, abandon areas unrelated to your core mission—and use the valuable methods the author has developed over more than a decade to deeply tap into the maximum potential of your core business from multiple levels. In this process, build outward in layers organically based on your core business, and adjust your core business when the time is right. Although many companies have been like fleeting flowers in the history of business development, vanishing in an instant, there are also some long-lived companies that have endured for centuries. Their experiences have invariably proven the best path to corporate growth pointed out by Chris Zook in Return to the Core and Grow from the Core: Focus on a strong core business, develop its maximum potential from all directions and levels, create a repeatable expansion model based on the core business, expand step by step into adjacent areas around it, achieve organic growth for the company, and continuously redefine your core business at the right time.