Tour guide services

Author: Xiong Jianping
Publisher:
Publish Date: 2004-08-01
Features: This series of textbooks can be used as teaching materials for tourism management majors in higher education institutions, as well as reference books for higher vocational education, self-study exams, vocational training, or related disciplines. It is recommended for use by faculty and students in this field, as well as professionals in the tourism industry. The entire series covers a wide range of topics and closely aligns with the teaching guidance plan for tourism management majors issued by the Ministry of Education. The textbook writing emphasizes a combination of theoretical elaboration and practical case studies, taking into account the current needs of the domestic and international tourism industry while also focusing on the forward-looking nature of theoretical research and the macro trends of future tourism development. It systematically summarizes the research status and achievements in tourism discipline development, proposing future development directions for different research areas. It also focuses on making it easy for readers to grasp research theories and methods while also cultivating skills, reflecting the characteristics of being systematic, innovative, forward-looking, and practical.