Phone marketing techniques

Author: Su Lei
Publisher:
Publish Date: 2004-09-01
Features: The telephone is one of the most common and fastest means of information exchange in the world, a rich treasure trove on the office desk. It often serves as the beginning of business contact and remains a constant companion until the transaction is completed. As the telephone becomes a daily communication tool for business, how to use it effectively while continuously improving efficiency has become a focal point for business development today. It is a widely recognized fact that the telephone is an extremely effective business communication tool among most salespeople. However, the exploration, research, and development of business phone communication skills and strategies have long remained at a relatively low level. The reason for this is mainly that the discussion of business phone communication skills has not yet become a systematic and specialized field of knowledge. How to prepare for phone communication? How to promote the company's image through phone etiquette? How to conduct targeted business public relations based on different types of customers? How to maintain a friendly relationship with customers? How to overcome communication barriers? How to make cold call outreach? All of these are inseparable links in the business phone communication chain. Discussing any single skill in isolation is of no benefit to the ultimate transaction. Therefore, what is called business phone communication skills is not as simple as its name suggests. To master all the skills, one must explore the details hidden in the communication with a systematic mindset. Only in this way can one uncover the wealth contained within the treasure of the telephone and build a commercial empire through a small device. When you open this book and read each chapter carefully, you will appreciate the correctness of the above. When you apply the set of effective communication skills provided in this book in practice, you have already embarked on a new business career for yourself. However, no book can directly transform skills into personal ability. Therefore, reading this book requires not only reading with your eyes but also combining it with your work environment, thinking style, current situation, and transforming it into your own ability through practice.