Art Design General Theory

Author: Fang Siwen, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: Under the circumstances where reforms in the design art education curriculum system have not yet been implemented top-down or bottom-up, and where higher education has not yet undertaken bold, forward-looking reforms, using textbook development to align course content with actual social needs, keeping pace with the times, and adjusting for issues within the curriculum system is a reasonable and effective approach. Especially in the current context of an overwhelming surplus of various textbooks, teaching materials, and even so-called monographs, this approach is particularly necessary and holds significance as a bridge between the past and the future. For this reason, Hunan University Press organized experts and scholars from nearly 30 institutions across the country to compile this series of textbooks over a period of nearly two years. The primary purpose of this effort is to promote the healthy development of design art through the compilation and publication of these textbooks. To achieve this goal, experts were organized twice for deliberation to determine the types of textbooks, aiming to establish a textbook system that aligns with the development of the times and the improvement of the discipline. After repeated refinement, 26 textbooks were selected as the foundational textbooks for design art. These textbooks strive to highlight three key features: a distinct design perspective—reflecting the modern characteristics of design and market-driven, international trends; a strong sense of the times—new concepts, new content, new materials, and new case studies; and outstanding practicality—emphasizing the practical and applied aspects of design disciplines while focusing on teaching needs.
As an introductory course for design art majors, the teaching of "Introduction to Design Art" has an immeasurable impact on the four (five) years of study for these students. This textbook is structured around the three main professional directions with broad enrollment—Environmental Art Design, Packaging Art Design (Visual Communication Design), and Decorative Art Design. The content of these three professional directions is both distinct and interconnected, forming a unified framework for the overall design art major while maintaining their own systems. This structure is highly beneficial for institutions to make selections in their teaching.