Retail business operation and management

Author: Wang Zhengxuan
Publisher:
Publish Date: 2004-09-01
Features: This book is written by a team of teachers with solid professional expertise, extensive teaching experience, and certain social part-time experience. It includes eight essential textbooks for business administration and marketing majors, comprehensively introducing the basic concepts, principles, methods, steps, and practical applications commonly used in various professional courses. It follows the principles of novel perspectives, concise principles, lively formats, and practical methods. It does not aim to inspire readers with a sudden realization through reading this series of textbooks, but rather to help readers systematically master the professional knowledge of business administration and marketing, and to allow them to appreciate the moon beyond their fingertips.