Advertising visual language

Author: Zhu Jianqiang
Publisher:
Publish Date: 2000-07-01
Features: This book is one of the series "Advertising in the 21st Century." "Advertising Visual Language" is divided into twelve chapters, including the following content: Introduction to Advertising Visual Communication; The Evolution of Advertising Visual Design; Cognitive Principles of Advertising Visual Communication; Aesthetic Principles of Advertising Visual Communication; The Visual Process of Advertising Communication; One of the Basic Elements of Advertising Visual Language—Text; The Second Basic Element of Advertising Visual Language—Color Design; The Third Basic Element of Advertising Visual Language—Graphics; Layout and Composition of Advertising Visuals; Advertising Creativity and Visual Expression; Computer Advertising Visual Design; and Media Communication Strategies for Print Advertising.