Enterprise Internationalization Management Series - International Management of Corporate Public Relations

Author: C. Barclay
Publishing House: China Economic Publishing House
Publication Date: Not Available
Features:
1. Operational Action Plan, Meeting the Practical Needs of Chinese Enterprises
The most significant feature of this series is its strong operability. It combines optimized theory and successful practices to form the core of a system, building an operational international management action plan. This avoids the overly theoretical nature of previous business management books and the randomness of practical guidance. While elevating corporate awareness, it also provides substantial practical guidance and abundant reference materials for future corporate practices.
2. Localization Collaboration and Translation, Tailored for Chinese Enterprises
Breaking through the lag of domestic books and the unsuitability of foreign books, this series is co-authored by experts from China's Center for International Management of Enterprises, bringing together international and domestic scholars. Foreign experts introduce the world's most advanced management ideas and achievements, while domestic experts adapt and expand them based on the actual needs and acceptance levels of Chinese enterprises, creating a tailored solution highly beneficial for absorption and application.
3. Authoritative Author Team, Joint Effort by Domestic and International Experts and Successful Business Leaders
The authors of this series are assigned by the Center for International Management of Enterprises, spanning North America, Europe, and the Asia-Pacific region. In addition to academic experts in management research, the series emphasizes highly accomplished practical experts. Through collaboration, domestic and international experts provide comprehensive international solutions specifically designed for Chinese enterprises.
Evaluation:
Against the backdrop of increasingly internationalizing national economic development, management capabilities remain a weak link for Chinese enterprises, creating a urgent need for learning and practice. The timely publication of this book offers a comprehensive practical operational guide to meet this pressing demand.
—Shao Ning, Director of the Enterprise Reform Department, Ministry of Economy and Trade
This book focuses on the application of economic theory and the practicality of enterprise practice, especially in international operations and development, providing rich intellectual nourishment for enterprises to enhance their market competitiveness. Its publication is a blessing for the business community.
—Wei Dong, Director of the Small and Medium Enterprise Department, Ministry of Economy and Trade
China's economy is joining the process of globalization, making it urgent for Chinese enterprises to align with international markets and management practices. This series is timely!
—Fan Gang, a Renowned Economist in China
After joining the WTO, the internationalization trend of enterprises has presented new requirements for Chinese business management. This book, starting from practical experience, offers practical solutions for Chinese enterprises to enhance competitiveness and pursue an international path.
—Microsoft (China) Ltd.
Understanding and mastering advanced international management concepts and methods will undoubtedly help Chinese enterprises, post-WTO, strengthen their competitiveness, ensuring they remain invincible in future global market competition.
—IBM (China) Ltd.
This series serves the practical needs of Chinese enterprises, providing a systematic and comprehensive international practice solution for their participation in global competition.
—Ericsson (China) Ltd.
The series covers public relations research, planning, implementation, evaluation, public information management, public opinion management, public relations management, public image management, public crisis management, and public relations organizational management. It also includes communication strategies, dissemination methods, coordination techniques, target positioning, data analysis, strategy selection, operational implementation, and dynamic evaluation.