Enterprise Internationalization Management Series——Enterprise Planning Internationalization Management (Full Seven Volumes)

Author: M.Leona
Publisher: China Economic Publishing House
Publication Date:
Features:
1. Operational Action Plan, Meeting the Practical Needs of Chinese Enterprises
The largest characteristic and advantage of this series are its strong operability. It combines the most optimized theory and the most successful practices to form the core of the system, constructing an operational international management action plan for Chinese enterprises. This avoids the overly theoretical nature and of previous management books. While enhancing the concept of enterprises, it also provides extensive practical guidance and rich reference materials for future practice.
2. Localization and Co-compilation, Tailored for Chinese Enterprises
Breaking through the lag of previous domestic books and the unsuitability of foreign books, this series is co-authored by experts from both China and abroad, organized by the Center for International Management Research of Chinese Enterprises. Foreign experts introduce the most advanced management ideas and achievements in the world, while domestic experts adapt and expand them based on the actual needs and acceptance level of domestic enterprises, tailoring the series specifically for Chinese enterprises, which greatly facilitates their absorption and application.
3. Authoritative Team, Jointly Developed by Chinese and Foreign Experts and Successful Business Leaders
All authors of the series are assigned by the Center for International Management Research of Chinese Enterprises, spanning North America, Europe, and the Asia-Pacific. In addition to research-oriented management experts, the series places strong emphasis on highly accomplished practical experts. Through joint consultation by Chinese and foreign experts, the theory and practice are scientifically aligned, providing Chinese enterprises with a comprehensive internationalization solution tailored to their needs.
Review:
Against the backdrop of increasingly international economic development, management capabilities are a common weak point for Chinese enterprises, urgently requiring learning and practice. The timely publication of this book provides a comprehensive practical guide to meet this urgent demand.
—Shao Ning, Director of the Enterprise Reform Department, State Economic and Trade Commission
This book emphasizes the practical application of economic theory and the operability of enterprise practice, particularly in international operations and development, systematically providing Chinese enterprises with rich intellectual nourishment to enhance their market competitiveness. Its publication is a blessing for the business community.
—Wei Dong, Director of the Small and Medium-sized Enterprise Department, State Economic and Trade Commission
China’s economy is joining the process of globalization, and aligning with international markets and management practices (“benchmarking”) has become an urgent matter. This series is truly timely!
—Fan Gang, a renowned economist in China
After joining the WTO, the internationalization trend of enterprises has placed new demands on Chinese enterprise management. This book starts from practical experience, providing Chinese enterprises with practical solutions to enhance competitiveness and pursue internationalization.
—Microsoft (China) Limited
Understanding and mastering advanced international management concepts and methods will undoubtedly help Chinese enterprises enhance their competitiveness after joining the WTO, ensuring their invincibility in future global market competition.
—IBM (China) Limited
This series serves the practical needs of Chinese enterprises, providing them with a systematic and comprehensive international practice plan to participate in global competition.
—Ericsson (China) Limited
The series includes strategic planning, marketing planning, human resource planning, public relations planning, brand planning, advertising planning, and financing planning; as well as scientific and dynamic planning, planning creativity, planning justification, planning implementation, planning monitoring, and planning evaluation.