International Business Management Series - Corporate Marketing International Management

Author: E. Dorothy
Publisher: China Economic Press
Publication Time:
Features:
1. Operational Action Plan, Meeting the Practical Needs of Chinese Enterprises
The most significant feature of this series is its strong operability. It combines optimized theories and successful practices to form the core of the system, establishing an operational international management action plan for Chinese enterprises. This avoids the overly theoretical and arbitrary practical guidance found in previous management books. While enhancing corporate awareness, it also provides extensive practical guidance and rich reference materials for future corporate practice.
2. Localization and Joint Compilation, Tailored for Chinese Enterprises
Breaking through the lag of domestic books and the unsuitability of foreign books, this series is co-authored by experts from both China and abroad, organized by the Center for International Management Research of Chinese Enterprises. Foreign experts introduce the world’s most advanced management ideas and achievements, while domestic experts adapt and expand them based on the actual needs and acceptance levels of Chinese enterprises, resulting in a tailor-made solution that is highly beneficial for absorption and application.
3. Authoritative Author Team, Jointly Developed by Chinese and Foreign Experts and Successful Business Leaders
The authors of this series are appointed by the Center for International Management Research of Chinese Enterprises, covering North America, Europe, and the Asia-Pacific region. In addition to research-oriented experts in management, there is a strong emphasis on practice-oriented experts with outstanding achievements in management. Through collaborative consultation, theoretical and practical knowledge are seamlessly integrated, providing Chinese enterprises with a comprehensive internationalization solution.
Review:
Against the backdrop of increasing internationalization in national economic development, management capabilities remain a weak link for Chinese enterprises, creating an urgent need for learning and practice. The timely publication of this book offers a comprehensive practical guide to meet this pressing demand.
—Shao Ning, Director of the Enterprise Reform Department, State Economic and Trade Commission
This book focuses on the application of economic theory and the operability of business practice, particularly in international operations and development, systematically providing companies with rich intellectual resources to enhance market competitiveness. Its publication is a blessing for the business community.
—Wei Dong, Director of the Small and Medium Enterprise Department, State Economic and Trade Commission
China’s economy is integrating into the global process, making it urgent for Chinese enterprises to align with international markets and management practices. This series is timely and relevant!
—Fan Gang, a renowned economist in China
After joining the WTO, the internationalization trend has placed new demands on Chinese corporate management. This book, starting from practical experience, offers Chinese enterprises a realistic solution to enhance competitiveness and pursue internationalization.
—Microsoft (China) Ltd.
Understanding and mastering advanced international management concepts and methods will help Chinese enterprises, after joining the WTO, strengthen their competitiveness and secure a strong position in future global market competition.
—IBM (China) Ltd.
This series serves the practical needs of Chinese enterprises, providing them with a systematic and comprehensive international practice solution to participate in global competition.
—Ericsson (China) Ltd.
The series focuses on marketing strategy and tactics, marketing management processes, target marketing, product decisions, pricing decisions, channel decisions, advertising decisions, public relations decisions, promotion decisions, communication and negotiation, personnel management, logistics management; virtual marketing, personalized marketing, customer-centric management, agile marketing organizations, digital distribution channels, consultant-style marketers, and globally consistent branding. It is an indispensable series for corporate marketing processes.