International Business Management Series – Enterprise Innovation Development International Management

Author: Jin Fengzhun
Publisher: China Financial and Economic Publishing House
Publishing Time:
Features:
1. Operational Action Plan, Meeting the Practical Needs of Chinese Enterprises Currently
The greatest feature and advantage of the Series lies in its strong operability. It integrates optimized theory and successful practice to form the core of a system, constructing an operational international management action plan for Chinese enterprises. This avoids the excessive theoretical nature and arbitrary practical guidance found in previous management books. While elevating corporate concepts, it also provides extensive practical guidance and rich reference materials for future corporate practice.
2. Localization and Co-editing, Tailored for Chinese Enterprises
Breaking through the laggardness of similar domestic books and the unsuitability of foreign ones, the Series is co-authored by experts from China and abroad under the auspices of the China International Management Research Center. Foreign experts introduce the most advanced management ideas and achievements in the world, while domestic experts adapt and expand upon them based on the practical needs and acceptance levels of Chinese enterprises. This tailored approach is highly beneficial for absorption and application by businesses.
3. Authoritative Team, Combining Foreign and Domestic Experts with Successful Entrepreneurs
The authors of the Series are appointed by the China International Management Research Center, spanning North America, Europe, and Asia-Pacific. In addition to management research experts, the team places strong emphasis on highly accomplished practical experts. Through collaborative consultation between foreign and domestic experts, theory and practice are harmoniously integrated, providing Chinese enterprises with a comprehensive internationalization solution. In the context of increasingly internationalized national economic development, management capabilities remain a weak link for Chinese enterprises, urgently requiring learning and practice. The timely publication of this Series offers a practical operational guide to address this pressing need.
---
Comment by Shao Ning, Director of the Enterprise Reform Department, State Economic and Trade Commission:
This Series emphasizes the empowerment of economic theory and the operationality of corporate practice, especially in international operations and development. It systematically provides enterprises with rich intellectual nourishment to enhance their market competitiveness. Its publication is a blessing for the business community.
Comment by Wei Dong, Director of the Small and Medium Enterprise Department, State Economic and Trade Commission:
China’s economy is integrating into the global process, and Chinese enterprises must align with international markets and management practices, setting benchmarks—a matter of urgency. This Series arrives just in time!
Comment by Fan Gang, a renowned Chinese economist:
After China’s entry into the WTO, the trend of corporate internationalization has posed new requirements for Chinese management. This Series starts from practicality, offering tangible solutions for Chinese enterprises to enhance competitiveness and pursue internationalization.
Comment by Microsoft (China):
Understanding and mastering advanced international management concepts and methods will help Chinese enterprises entering the WTO strengthen their competitiveness, ensuring they remain invincible in future global competition.
Comment by IBM (China):
This Series serves the practical needs of Chinese enterprises, providing a systematic and comprehensive internationalization practice plan for their participation in global competition.
Comment by Ericsson (China):
This Series provides a systematic and complete internationalization practice plan tailored for Chinese enterprises to engage in global competition.
---
The Series covers:
System innovation, organizational innovation, management innovation, product innovation, technological innovation, market innovation, talent innovation, financial innovation, and cultural innovation;
Comprehensive innovation, full-staff innovation, personalized corporate image, personalized product and service innovation.