Modern Sales Techniques

Author: Chang Wenzhi Yang Xiaodong
Publisher:
Publish Date: 2004-05-01
Features: This book introduces the principles, methods, and management of personal selling, offering comprehensive and detailed content. While emphasizing selling theory and models, it also provides in-depth coverage of selling strategies and techniques. The book is divided into 11 chapters, including an overview of modern selling, salespeople, customers, selling information, selling models, the selling process, selling strategies and techniques, selling negotiation, store selling, meeting selling, selling management, and new developments in contemporary selling theories. This book can serve as a textbook for undergraduate and associate degree students in relevant fields at universities and colleges, as well as for other professionals in related industries.