Market research and forecasting

Author: Liu Yuling
Publisher:
Publish Date: 2004-09-01
Features: This book takes the market research process as the main line, systematically and concisely explaining the basic concepts and principles of market research and forecasting. It focuses on introducing the basic methods, techniques, and the latest market research and forecasting technologies at home and abroad. The content includes: an overview of market research, the market research process, sampling design, questionnaire design, measurement design, methods of collecting market research data, data organization, statistical analysis methods for market research, and market forecasting methods. This book can be used as a textbook for sociology, management, marketing, advertising, statistics, and related majors in higher vocational and technical schools and colleges, as well as a training manual for corporate marketing management personnel and market research professionals.