Enterprise Strategic Management

Author: Sun Boliang, Editor-in-Chief
Publisher:
Publish Date: 2004-08-01
Features: This book is set against the backdrop of the complex and ever-changing development trends in the environment of contemporary enterprises, elaborating on corporate strategic management issues. It systematically introduces the general theories and models of corporate strategic management and, building on previous research, combines current characteristics such as the knowledge-based growth of the economy, multi-dimensional competition, dynamism, virtual markets, customer-oriented products, and humanized management to conduct an in-depth analysis and argumentation of the new challenges faced by modern corporate strategic management. Modern corporate strategic management is a discipline that studies the long-term development and performance of enterprises. Its decision-making management process includes a systematic set of steps such as analyzing and monitoring external environments and internal conditions, strategic formulation, strategic implementation and evaluation, and control. This book is organized based on the logical connections in this process, sequentially elaborating on the new characteristics of external environmental changes, internal conditions, corporate mission, strategic analysis, strategic goals, strategic planning, strategic implementation, strategic control and evaluation, as well as other fundamental theories and methods of strategic management. At the same time, it cites numerous domestic and international case studies, proposing innovative ideas and methods in both the theory and practice, concepts, and approaches of corporate strategic management. This book is suitable for college students and professionals in various fields of management.