Enterprise Strategic Management

Author: Liang Dong, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: This book systematically and comprehensively elaborates on the basic theories and methods of corporate strategic management. The book is divided into 11 chapters: Chapter 1: Introduction; Chapter 2: Corporate Mission Statement; Chapter 3: External Environment of the Enterprise; Chapter 4: Internal Environment of the Enterprise; Chapter 5: Comprehensive Analysis Methods for the Environment; Chapter 6: Corporate Strategy; Chapter 7: Business Strategy; Chapter 8: Strategic Choice; Chapter 9: Functional Strategy in Strategic Implementation; Chapter 10: Organizational Design in Strategic Implementation; Chapter 11: Performance Evaluation and Strategic Control in Strategic Implementation. This book can be used as a textbook for undergraduate and junior college students in management disciplines, or as a training material or reference for corporate management personnel.