Merck Pharmaceutical Family

Author: Hawthorne
Publisher:
Publish Date: 2004-04-01
Features: Fully reveals the operating truths of global pharmaceutical giants! Which company can consistently rank first in Fortune's "Most Respected Companies" list for 7 consecutive years? Which company can consistently be included in Business Week's Top 50 list for 6 consecutive years? Which company can consistently top the Domini Social Index for 4 consecutive years? So far, only one company in the world has achieved all these honors—it is Merck. From a small pharmacy to today's global pharmaceutical giant, Merck has only taken a handful of decades. What factors have contributed to Merck's remarkable success? Its dazzling history, its unique business strategies, its distinctive R&D philosophy, and its unstoppable corporate model—this book will tell you in detail! Merck: A Pharmaceutical Legacy is the only book that comprehensively explores the success of Merck. With detailed information, it vividly recreates the development history of Merck. More importantly, the book outlines the clear framework and key points of Merck's management and operations: its distinctive R&D philosophy, its unique corporate model, and its unbeatable competitive strategies—all of which capture the attention of every manager. Additionally, this book does not blindly worship Merck but is permeated with calm and critical thinking from beginning to end, all of which have been proven by subsequent events!