Author: Chen Qichang
Publisher:
Publish Date: 2005-01-01
Features: Modern Design Creativity and Expression Series. Art design follows the laws of visual thinking. It begins with the inspiration, capture, and generation of creativity, then moves on to the formation and expression of images, and finally reaches the realization of the creative goal. Throughout this process, it involves a series of complex mental processes such as image transformation, organization, cross-fertilization, and blending. From an artistic perspective, this process does not pursue completeness, continuity, or comprehensiveness. Designers can extract a segment, aspect, or consciously break through a specific part, often achieving unexpected results. Of course, this applies to designers who already have a certain foundation. Truly valuable works are often those that break through conventional boundaries. This breakthrough could be a break from a certain mindset, a leap in the creative process, a new technique or method, or even a deliberate disruption of completeness or a transcendence of existing forms, and so on. The authors of this series have extracted experiences from their own art design practices—whether in creativity, expression, concept, or production—to provide insights for fellow professionals and beginners. The authors of this series are teachers from art colleges or university art departments, and the content of the series is a crystallization of their design and teaching experiences. The series can serve as a textbook or a reference for fellow professionals.
Breakthrough in performance. Image and graphic design
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