Introduction to E-commerce

Author: Liu Yanfang
Publisher:
Publish Date: 2004-08-01
Features: This book is divided into 9 chapters, providing a detailed introduction to the basic concepts, theories, and methods of e-commerce, as well as the major components of e-commerce systems. The content includes an overview of e-commerce, the network technology foundation of e-commerce, the main models of e-commerce, the construction of e-commerce application systems, e-commerce marketing theories, electronic payment and settlement, logistics management in e-commerce, the security of e-commerce, and the legal framework of e-commerce, among other topics. Specific case studies are arranged according to the specific content and characteristics of each chapter. The book is innovative, rich in visuals, highlights fundamental theories and methods, and has strong practicality.