Newspaper Advertising Practice

Author: Zhang Gengyi
Publisher:
Publishing Time: 2002-03-01
Features: This book systematically and comprehensively elaborates on the relevant knowledge of newspaper advertising from multiple aspects, including newspaper and newspaper advertisements, an overview of world newspaper advertising, the characteristics and types of newspaper advertising, newspaper advertising copywriting, the creativity of newspaper advertising, the operation of newspaper advertising, the management of newspaper advertising, the survey and evaluation of newspaper advertising, e-commerce in newspaper advertising, and the future of newspaper advertising. At the end of the book, there is an "Alphabetical Chinese-English Glossary of Common Terms in Newspaper Advertising."