Gold Mining Sports

Author: Xiang Hong
Publisher:
Publish Date: 2004-08-01
Features: This book, based on numerous examples, presents the major trajectories of the creation, decline, and development of major sports events worldwide in a vivid and accessible language. It introduces the secrets of how organizers operate, manage sports events, and form alliances with businesses, as well as the joys and sorrows, successes and setbacks experienced in the pursuit of gold in sports. The book also discusses the current state and future prospects of sports economics (sports industry) both abroad and in China, analyzes the gaps and other issues between China and developed countries in the field of sports economics, points out the opportunities and challenges facing China's sports industry in the new century, and offers advice and strategies for major enterprises to capitalize on the sports market.