Modern Enterprise Management Science

Author: Xu Shenghua
Publisher:
Publish Date: 2004-07-01
Features: This book is based on the needs of China's market economy development and strives to integrate the latest research findings in domestic and international business management theories with China's business management practices, forming a concise and practical business management theory. In terms of content, it adheres to the combination of theory and practice, with innovations and breakthroughs in both system structure and content, aiming to contribute to modern business management theory. The book is divided into four parts, totaling twenty chapters: Part I is the Business Strategy Management Part, which primarily elaborates on how to formulate corporate development strategies and goals; Part II is the Senior Management Part, which primarily explains the functions of management (decision-making, planning, organization, leadership, control, etc.) and discusses how senior management can implement corporate strategic goals; Part III is the Professional Management Part, which covers the management work of various functional departments in the enterprise and explains how each department specifically implements the corporate strategic goals; Part IV is the On-site Management Part, which focuses on the management of production sites to improve production efficiency and corporate performance. The book comprehensively compiles the theory and content of business management from four levels, advancing the level of business management. This book can serve as a textbook for undergraduate students and working postgraduate students in management-related fields, as well as for business management personnel to study.