Behavioral Finance: Theory and Application: Theory and Application

Author: Zhou Zhanqiang
Publisher:
Publish Date: 2004-07-01
Features: Behavioral finance is a rapidly emerging research field in foreign countries over the past nineteen years. Behavioral finance effectively explains many phenomena that modern financial theories struggle to account for, posing a significant challenge to modern financial theories. Based on a systematic analysis of actual judgment and decision-making behavior under uncertainty, this book deeply explores the fundamental theories, applications, and future developments of behavioral finance from four levels: individual investors, institutional investors, corporate finance, and the entire market, constructing a basic analytical framework for behavioral finance. The perspectives and methods presented in this book offer important reference value for standardizing and improving financial markets, correctly addressing corporate finance and institutional investor behavior, correcting investor errors, and selecting effective investment portfolios and strategies. The target audience for this book includes teaching and research personnel and students in economics and management disciplines, financial professionals, corporate managers, policy researchers, and other readers who wish to benefit from behavioral finance.