World-class enterprise marketing classic models

Author: Fang Qing
Publisher:
Publish Date: 2004-05-01
Features: A truly effective management model doesn't lie in its perfection but in its practicality and reliability. Refined through rigorous testing—successful management models from Fortune 500 companies. This book comprehensively showcases the various management models currently implemented by the world's most successful enterprises, representing the best practices in global management today. It combines a summary of the latest management trends with the in-depth practices of Fortune 500 companies, making it the ideal management read for Chinese enterprises aspiring to world-class status, aiming to strengthen management and enhance core competitiveness. Suitable for middle and senior managers in various enterprises seeking to improve their management skills, as well as for corporate training and teaching use in management-related institutions.