Network Marketing in Practice: Selling Your Products Worldwide with the Internet: Selling Your Products Worldwide with the Internet

Author: Liu Xiping
Publisher:
Publish Date: 2004-06-01
Features:
This is not a theoretical monograph. Although the concept of internet marketing was proposed several years ago, due to the rapid development of the internet, new technologies and theories continue to emerge. To date, its theory is still in the formative stage. This book does not intend to delve deeply into these theories or the issues they involve. If you are interested in the theoretical issues discussed in this book, please refer to relevant monographs.
Second, this is not a textbook for traditional disciplines. Conducting international trade using the internet involves the integrated application of multiple traditional disciplines, such as computer technology, network technology, marketing, and international trade. This book does not aim to provide in-depth explanations of the operational skills involved, so that readers can learn these skills simply by reading it. If you are interested in the skills discussed in this book, please refer to textbooks in relevant disciplines.
Third, this book introduces the practical aspects of internet marketing in international trade. However, whether in domestic or foreign trade, the underlying principles are fundamentally the same. Therefore, this book can also serve as a reference for professionals engaged in internet marketing domestically.
Fourth, in this book, the authors have created fictional companies—Three Industries Company and Atreid Company in India. Therefore, please note that readers should not contact any of the contact details provided for these companies in the book. If there are similarities, it is purely coincidental.
Finally, please be certain that the internet will inevitably change our world. Don’t worry about how others talk about the bubble of the internet economy. Selling a company’s products to the entire world from the comfort of an office—this is a dream for many businesses (especially small and medium-sized enterprises). Today, the internet has made this dream a reality. This book takes the "practical case" of Three Industries Battery Manufacturing Co., Ltd. using the internet to conduct transactions with Atreid Automotive Manufacturing Company in India as its main focus, demonstrating to readers how Chinese enterprises can carry out international trade through the internet, including the entire process and specific operational methods, while also exploring and discussing the issues involved. Each section in the book is composed of three parts: "Objectives," "Practical Case," and "Summary," allowing readers with different needs to choose their preferred reading.
This book is suitable for business management personnel, sales staff, website maintenance personnel, and professionals engaged in international trade. It is particularly suitable as a skill training textbook for majors such as e-commerce, international trade, marketing, and economic management in colleges and universities.