World-class enterprise public relations planning classic model

Author: Wang Guangwei
Publisher:
Publish Date: 2004-05-01
Features: A truly effective management model lies not in its perfection but in its practicality and reliability. Refined through rigorous testing – successful management models of Fortune 500 companies. This book comprehensively presents the various management models currently implemented by successful enterprises worldwide, representing the best practices in global management. It combines a summary of the latest management trends with the in-depth practices of Fortune 500 companies, serving as the preferred management read for Chinese enterprises aspiring to world-class status, aiming to strengthen management and enhance core competitiveness. Suitable for middle and senior managers in various enterprises seeking to improve their management skills, as well as for corporate training and teaching use in management-related institutions.